So you've heard about Google's algorithm changes and you wonder how they're going to affect your content marketing efforts. Well join the crowd. Like you, thousands of netpreneurs depend on content marketing as a way to attract and keep traffic flowing to their websites. But Google's response to recent spamming charges just put that dependency at risk.
Article marketing, software marketing, and any other type of online marketing that distributes similar content to multiple channels, is dying right before our eyes. And while many people may suggest this change is favorable, it could negatively affect your own efforts. Here's what you need to know and do to compensate your losses.
Understand the Impact
Plain and simple, Google's algorithm change could lower the number of times your articles, software pad files, blog feeds, etc. get natural search exposure. And increasing the number and distribution of these things won't help since this algorithm is designed to purposely hide them from search results. No distribution resource is immune, either. According to Sistrix, the domains that lost the most total visibility include:
(Source: http://searchengineland.com) See http://selnd.com/dJa7oE for additional sites.
Other sites suffering the same continue to trickle in. So if your content development plans include (or included) any of the above or similar channels as dependable distribution centers, you must accept the reality that (a) they're no longer adequate and (b) your own traffic will decrease as a result.
Restructure Existing Contracts
If you're in the midst of a content development project that positions your content on an impacted site, either modify the project so that it employs a completely different strategy or simply cut your losses and exit the contract. Continuing on is a waste of time and money. This means putting an end to activities using things like:
Focus on Your Site Now
It's hard to say with any conclusiveness that online distribution is dead. It's easy, on the other hand, to say with absolute clarity, generating results from creating high quality products exclusively will never die. So rebuild the traffic you may have lost (thanks to Google) with things like:
With a little creative thinking, you could probably substitute three or more viable marketing strategies for each doomed strategy described above.