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Making Sense of First Draft's Keyword, Purpose, and Benefits Fields
Thursday, May 7, 2015

Confused by First Draft's Keyword, Purpose, and Benefits fields? Well, they can be pretty tricky. To make them work, writers must (1) always, always, always place a product name in the Keyword field, (2) the purpose of the product in the Purpose field, and the benefit of using the product in the Benefits field.

That's the only way the software will generate a sensible article about a product name (keyword).

For an article about a back pain product, for example, I'd place something like "Icy Hot" in the Keyword field, "relieving pain" in the Purpose field, and "enjoying life" in the Benefit field. For an article about a weight loss product, I'd put something like "Weight Watchers" in the Keyword field, "losing weight" in the Purpose field, and "living healthy" in the Benefit field.

In very rare cases, you can substitute a gerund with a noun and still get a sensible article. But I don't recommend that strategy unless you plan on becoming a wordsmith. For now, just think "ING," whereas the first words of the Purpose and Benefit fields end in "ING."

The good news is that you don't have to generate a whole article just to see if your Keyword, Purpose, and Benefit values make sense. You can simple click the "Check" button next to those fields instead to see whether the sample, generated sentence makes sense. If your chosen product name (keyword), purpose, and benefit data makes sense in the sample sentence, it will make sense in an article that was generated by First Draft.

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