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Is the Internet Marketing Niche Bubble About to Burst?

Internet marketing forums serve a wide variety of needs, ranging from SEO help to PHP assistance. And despite how flailing some of these needs are, they all encompass the quest for success. That success is hard to come by in a bad economy, however, and Internet marketers are expressing its difficulty on the very forums they flock to for advice. Does this mean the Internet marketing niche bubble is about to burst? Have marketers' eyes finally opened to the inflated value of yesteryear's strategies?

Expressed discontentment indicates they have.

Truthful Advertising

A significant portion of business within the Internet marketing community occurs within itself -- where Vendor A sells his products to Vendor B, who, in turn, sells his wares to his own customers. The cornerstone of Vendor B's success, therefore, largely depends on how effective Vendor A's products are since those products facilitate Vendor B's processes.

What we're seeing on a number of popular marketing forums is a growing displeasure with Vendor A's performance. And what was seemingly adequate in the past is no longer applicable. Not only do more and more marketers want to see real results from purchased products and services, they want to see truthful advertising.

Through truthful advertising, marketers can make smarter purchasing decisions -- an absolute necessity in the midst of a recession.

Common Internet Marketing Strategies Are Losing Appeal

Some of the complaints gaining traction within the Internet marketing community address the following:

  • Long sales letters
  • Purchased traffic
  • PLR articles
  • Monetized niche sites
  • Auto-blogging web scripts
  • Product reviews in exchange for a no-cost sampling
  • Lack of a supported feedback system
  • Black hat SEO
  • Testimonials (solicited)
  • $2 article writing services
  • Website flipping
  • Link buying
  • Paid blog comments

Despite the fact these strategies are rarely used by serious online marketers (if used at all), they remain a huge financial influence in the lower-end IM industry (like the Warrior Forum). In fact, more than a few of these strategies sell quite well on sites like Fiverr and Amazon's Mechanical Turk. But their inability to deliver on pitched promises seems to have met a boiling point.

Take paid blog comments, for example. The typical blog commenting service will post replies on a huge number of blogs using linked keywords without taking quality or relevancy into account. The service promises a strong bump in website traffic plus a high page rank via backlinks, but what's delivered instead is a Google slap. That's the ROI on this kind of 'marketing,' and it's the ROI that has IM'ers complaining in increased numbers.

Internet marketers are not only calling foul, they're calling out these types of services for what they really are. They're also researching the topic in high numbers (presumably to avoid making a bad investment).

Change is Inevitable

When this bubble will burst is unknown. However, like with all other marketing fads, discontent is the usual precursor to a reign's end. Wikipedia suggests bubbles burst when a sudden drop in prices appear identified only in retrospect. So we may have to wait until these services sell at a dollar before they fall the way of the free-for-all search engine (remember those?).

One thing is clear, though. Because confidence in the marketing ploys above is dissipating, indicating a significant break in the social psychology factors that contributed to them in the first place, change is inevitable. The Internet marketing bubble may not have burst just yet, but the pin is undeniably near.